Articles Tagged ‘Mondelez’

Shield Dress

Mondelez’s Sprouting projects

Global brand strategy lead Eliza Esquivel chats about fashion, entrepreneurship and gum ahead of her ICA Future Flash talk.

Shield Dress

Brands play dress-up with fashion

As designers blend tech and style, and clothing gets smarter, brands are trying it on for size.

One Direction jazzes up snack packs

A campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.

oreo

Oreo ‘Wonderfills’ the Stanley Cup

The Mondelez cookie gets a makeover just in time for the NHL playoffs.

mr big

Mr. Big turns snackers into superheroes

The Mondelez brand has partnered with Spider-Man for a new PC game that turns your phone into a controller.

occulus rift

Shopper Marketing Forum: Tech to track

From virtual reality planograms to digital wallets, we peek at some hot tech emerging in the retail space.

the hunt

Cadbury brings back the clucking bunny

To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.

Pride and Joy 1

General Mills, Mondelez and P&G cheer for Canada

The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.

Copied from Media in Canada - Tconnect

New partnership brings Wi-Fi to TTC stations

Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.

Christie teams cookies with crackers for Christmas

The Mondelez-owned brand is launching its first big in-store holiday cookie push in a decade.

CIBC_LAUNCH_SELECT_OCT21 (1)

Brands get fowl

A bird’s-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.

McDonalds

Shopper Innovation Awards: Original idea

McDonald’s picks up Gold for answering consumers’ questions, while Gotstyle and Maynards both take Silver.

Loblaw

Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”