Articles Tagged ‘Monica Ruffo’
Well Told Health begins large-scale retail expansion
To support its debut in Rexall stores, the Canadian health brand has hired a retail marketing and commercial director.
Monica Ruffo on going against a sea of ‘sameness’
The former ad exec launches Well Told Health, aiming to fill what she sees as a gap in the supplements category.
Lowe Roche’s new leadership
Marie-Lise Campeau and Jeff Dack have been promoted and will head up the agency as co-presidents.
Monica Ruffo leaves Lowe Roche
The CEO of the Toronto-based agency is departing after three years at the helm.
Who are Lowe Roche’s newest ECDs?
The two new creative heads will work to grow the department with a bevy of hires in the new year.
Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
Recipes for innovation
The co-founders of Beyond the Rack and Busbud shared their keys to innovation and creativity at a Toronto event last night.
Top Cannes Promo & Activation contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
AToMiC Awards: Getting up close and (very) personal
PFAFF, WWF and Google offer personalized experiences to woo consumers.
Missing Children starts a stamp collection
Lowe Roche and the Missing Children Network are unveiling customized stamps, available for purchase from Canada Post, featuring the faces of missing kids.
Lowe Roche ups the integrated ante
CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy as well as its plans for another hire and a new training program.
- Kettle samples top-selling SKUs at Trailhead Place
- Why are there still unexplored possibilities in packaging?
- Corner Office Shifts: A suite of new GMs at Mars Wrigley, Afterpay and Cogeco
- IKEA’s assembly instructions show how to make old things new again
- Air Miles and Voila bring a points partnership to life with popsicles
