Articles Tagged ‘Mosaic’
Shoppers Drug Mart launches The Beauty Project
The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.
Country Harvest hosts new podcast series
The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.
View from the C-Suite: Andrew Peller’s new consumer-centric strategy
EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.
Clif throws hat into the ring with new smoothie bar
Organic food and drink maker unveils energy bar flavour at Toronto boxing event.
More pieces added to Mosaic
The agency boosts its creative capabilities to tackle business challenges more holistically.
AToMiC 2019: The reality of tech
FCB and Mosaic used technology with the aim of changing and saving lives.
Weston Foods launches a pop-up ‘for second chances’
An activation for Dave’s Killer Bread plays on the brand’s origin story to support former convicts and at-risk communities.
Air Canada taps the emotion of flying home for the holidays
The airline helps customers, both at home and abroad, come home more often as part of its latest “Fly The Flag” execution.
Google builds a gingerbread smart home
How a holiday activation fits with the tech company’s broader marketing plan for the Home smart speaker.
Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
Canada lands on Design, Mobile, Radio and Outdoor shortlists
The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.
Nescafe mimics the coffee shop
The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.
Budweiser’s premium approach to celebrating goals
The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.
Children’s Wish Foundation dials up the intensity
An apparel line and new video honour the memory of a wish recipient to inspire donors to fight together.
Jean Richer joins Up Cannabis
The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.
