Articles Tagged ‘Mosaic’
FCB wins BMO business
The shop takes over the bank’s branding work from Y&R, while KBS’ purview within the bank’s “agency of collaboration” model expands.
OOH goes high-tech
Check out these innovative outdoor campaigns, made possible thanks to technology.
Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
Microsoft meets Gen Z
An influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.
BMO makes business personal
The bank spotlights what its employees bring to its human-focused brand refresh in a new video.
Weekend reading: Brands tap into foodie culture
Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.
Lining up for Samsung’s new phone
To promote the launch of the new Galaxy S6, a virtual contest gives consumers a different way to stake their claim.
A drink between rivals
Coca-Cola and MLSE extend the “Share a Coke” campaign to prove sharing happiness can break through even the oldest of rivalries.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Gold: WestJet delivers surprising results
It was a happy holiday indeed for the airline when its “Christmas Miracle” video went viral and increased revenue by 86%.
Kokanee moves mountains
The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.
Mosaic acquires Launch!
Acosta Mosaic Group adds “unmatched” scale to its retail programs with the addition of the experiential agency.
Can WestJet top last year’s viral hit?
The airliner kicked off its third holiday stunt, this time taking the Dominican Republic by storm.
Samsung gets personal
Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand used customization to reach millennials.
Lincoln’s surprising test drive
The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.
- Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
- Tim Hortons develops a new framework to tell its stories
- Cannes 2021: Canadian shops pick up 33 more shortlist mentions
- Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
- Cannes 2021: BBDO wins Gold Social & Influencer Lion
