Articles Tagged ‘Mosaic’
BMO makes business personal
The bank spotlights what its employees bring to its human-focused brand refresh in a new video.
Weekend reading: Brands tap into foodie culture
Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.
Lining up for Samsung’s new phone
To promote the launch of the new Galaxy S6, a virtual contest gives consumers a different way to stake their claim.
A drink between rivals
Coca-Cola and MLSE extend the “Share a Coke” campaign to prove sharing happiness can break through even the oldest of rivalries.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Gold: WestJet delivers surprising results
It was a happy holiday indeed for the airline when its “Christmas Miracle” video went viral and increased revenue by 86%.
Kokanee moves mountains
The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.
Mosaic acquires Launch!
Acosta Mosaic Group adds “unmatched” scale to its retail programs with the addition of the experiential agency.
Can WestJet top last year’s viral hit?
The airliner kicked off its third holiday stunt, this time taking the Dominican Republic by storm.
Samsung gets personal
Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand used customization to reach millennials.
Lincoln’s surprising test drive
The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.
Brands of the Year: WestJet reaches new heights
Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.
Diet Coke gets fashionable
Need a break? The Coca-Cola line wants you to spend it with them, browsing the brand’s curated clothing collection on Gilt.com.
Two Best of Show prizes awarded at PROMO!
Check out who picked up the top honours at last night’s award show, honouring the best in brand activation.
Got what it takes to be a Mexican chef?
Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.
