Articles Tagged ‘Mosaic’

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FCB wins BMO business

The shop takes over the bank’s branding work from Y&R, while KBS’ purview within the bank’s “agency of collaboration” model expands.

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OOH goes high-tech

Check out these innovative outdoor campaigns, made possible thanks to technology.

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Up to the Minute: A new face for Lowe and Partners

Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.

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Microsoft meets Gen Z

An influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.

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BMO makes business personal

The bank spotlights what its employees bring to its human-focused brand refresh in a new video.

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Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

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Lining up for Samsung’s new phone

To promote the launch of the new Galaxy S6, a virtual contest gives consumers a different way to stake their claim.

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A drink between rivals

Coca-Cola and MLSE extend the “Share a Coke” campaign to prove sharing happiness can break through even the oldest of rivalries.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Gold: WestJet delivers surprising results

It was a happy holiday indeed for the airline when its “Christmas Miracle” video went viral and increased revenue by 86%.

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Kokanee moves mountains

The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.

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Mosaic acquires Launch!

Acosta Mosaic Group adds “unmatched” scale to its retail programs with the addition of the experiential agency.

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Can WestJet top last year’s viral hit?

The airliner kicked off its third holiday stunt, this time taking the Dominican Republic by storm.

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Samsung gets personal

Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand used customization to reach millennials.

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Lincoln’s surprising test drive

The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.