Articles Tagged ‘Mosaic’

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Bud Light partners with Digital Dreams fest

The summer concert is introducing RFID bracelets for cashless transactions and as a marketing opp for sponsors.

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Top Cannes Mobile and PR contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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AMG launches Shopper Solutions North America

The company says the move addresses a growing trend of retailers driving customer-centric shopper marketing programs.

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Microsoft goes big with Xbox One

The electronics co. pulls off a week-long integrated campaign highlighted by a “zombie attack” outside of a giant replica game console in downtown Vancouver.

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Human coupons take over the PROMO! Awards

Ikea and Leo Burnett take home Best of Show and two Golds for its store-opening campaign, as the agency collects 17 awards in total.

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Coca-Cola opens happiness with kindness

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.

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Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”

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Mosaic appoints Jeff Rogers as president

The former senior VP will fill the role as Aidan Tracey moves into the position of president of AMG, which owns the Toronto agency.

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Target spreads the holiday cheer

The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.

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Mosaic acquires Hunter Straker

The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.