Articles Tagged ‘Mosaic’
Bud Light partners with Digital Dreams fest
The summer concert is introducing RFID bracelets for cashless transactions and as a marketing opp for sponsors.
Top Cannes Mobile and PR contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
AMG launches Shopper Solutions North America
The company says the move addresses a growing trend of retailers driving customer-centric shopper marketing programs.
Microsoft goes big with Xbox One
The electronics co. pulls off a week-long integrated campaign highlighted by a “zombie attack” outside of a giant replica game console in downtown Vancouver.
Human coupons take over the PROMO! Awards
Ikea and Leo Burnett take home Best of Show and two Golds for its store-opening campaign, as the agency collects 17 awards in total.
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
Shopper Innovation Awards: Integration
Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”
Mosaic appoints Jeff Rogers as president
The former senior VP will fill the role as Aidan Tracey moves into the position of president of AMG, which owns the Toronto agency.
Target spreads the holiday cheer
The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.
Mosaic acquires Hunter Straker
The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.
- Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
- Tim Hortons develops a new framework to tell its stories
- Cannes 2021: Canadian shops pick up 33 more shortlist mentions
- Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
- Cannes 2021: BBDO wins Gold Social & Influencer Lion
