Articles Tagged ‘MTV Canada’

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How MTV Hard Seltzer Juicy Shore took flight at LCBO

A heavy retail footprint and Aeroplan promo drove social buzz, new store listings and post-program distribution.

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Steam Whistle teams up with MTV to break out in RTD

A Jersey Shore-inspired hard seltzer aims to help the brewer stand out from established players.

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MTV partners with OneMeth on streetwear collection

A pop-up store is also showcasing the intersection of the fashion and music worlds.

Branded entertainment is not an ad

Buck Productions’ Jim Kiriakakis hates the term branded content. It’s ill-defined and overused. Time to shift your expectations.