Articles Tagged ‘NBA’

ball-basketball-basketball-court-basketball-hoop-1752757

Scene becomes the entertainment loyalty partner of the NBA

The program is taking an experience-focused approach in its first expansion into sports.

hauler_6

2019 SIA Awards: What’s all the hype about?

The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.

Kraft

Kraft’s playful project

The company has restructured its Celebration Tour program for more “measurable” benefits.

TorontoRaptors

Raptors tease new branding

Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.

SPHERE 2

The NBA plays digital ball

Montreal’s Float4 multimedia bonanza for the All-Star game included more than 100 video segments and an interactive sphere.