Articles Tagged ‘Neetu Godara’

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Social Lite draws the curtain on more retail theatre

The RTD brand is promoting new products in a way that draws attention from larger competitors at the “moment of truth.”

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It’s all downhill for Social Lite Vodka, so to speak

From Shopper Marketing Report: Snow tubing and koozie promos are meant to keep demand for RTD strong in the winter.

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Does inclusive marketing rest with agencies or clients?

In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.

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Leaders of colour find their voice

How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.

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CMO Council: A moment of reckoning for the ad industry

From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?

Social Lite Vodka

Inside the ‘better-for-you’ beverage alcohol boom

This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

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Social Lite Vodka continues to innovate

Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.

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Three tips for big CPG brands looking to be more nimble

Neetu Godara sees ways her startup’s marketing approach could have helped her at Pepsico.

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Social Lite ready-to-drink launches in Ontario

The vodka cocktail brand is expanding with help from Arlene Dickinson.