Articles Tagged ‘Netflix’

Rocky

Netflix goes spoiler-free

Following a Bronze Lion win last month, the SVOD is back with a bigger marcom push playing off movie tropes.

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The battle’s on, everywhere

To win in digital, media cos have been busy beefing up catch-up services and launching original online content.

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Canada picks up six Lions at final award show

Bringing Canada’s total up to 15, agencies took home hardware in the Branded Content, Film and Film Craft categories.

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Relax marketers, you don’t need all the answers

SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?

Putting the entrepreneur back in advertising

TBWA’s George Nguyen on embracing the practice of risk-taking in everyday business.

the movie out here

Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

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Hacking Netflix

Want to hack your brand? Take inspiration from these sanctioned improvements from the movie giant.

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Next big things of the past: hits and misses

A selective list of ideas – some that fell short and some that were on the mark – covered in past pages of strategy.