Articles Tagged ‘Nielsen’

path leads to decision which changes the path in two directions

Column: How to drive social change (the right way)

Level5 Strategy principal Laura Richard explains three issues plaguing business-and-cause integration.


Product benefits are the biggest driver of new trial

NielsenIQ insights reveal that brands can succeed by tapping this sentiment and aligning quality with claims.


Pigeon snaps up a design award for SSense tea

The shop was the only Canadian winner in the NielsenIQ’s CPG-focused BASE Design Impact Awards.


Businesses’ economic optimism is sagging

After the rosy days of pandemic recovery, a CPA study finds execs are now far less hopeful about the rest of 2022.


Marketers lack the confidence to use audience data effectively

However, at least half trust their abilities to measure ROI across digital channels.


Trust in advertising lower in Canada than most markets

Nielsen data shows mobile, display, search, social and influencer ads all flounder compared to personal recommendations.


How to do cost-cutting right: lessons from P&G

The CPG company continues to post impressive growth in spite of reduced investment in advertising.

CMO Research

Gen Z expect more from in-store

A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.


Canadians spending more at warehouse club stores

Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.


Majority of holiday shoppers plan to spend sensibly

Research reveals holiday spending continues to fall and fewer people are saving up for their expenses throughout the year.


How are LGBTQ+ Canadians spending their money?

A Nielsen report provides insight into the habits of a demographic that spends $3.7 billion on consumer goods annually.


How do you improve customer experience?

An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.


How and what ethnic consumers shop

Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.


The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.


Environics Analytics picks up Nielsen’s U.S. location portfolio

The acquisition expands the analytics co’s North American intel.