Articles Tagged ‘Nielsen’

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Column: How to drive social change (the right way)

Level5 Strategy principal Laura Richard explains three issues plaguing business-and-cause integration.

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Product benefits are the biggest driver of new trial

NielsenIQ insights reveal that brands can succeed by tapping this sentiment and aligning quality with claims.

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Pigeon snaps up a design award for SSense tea

The shop was the only Canadian winner in the NielsenIQ’s CPG-focused BASE Design Impact Awards.

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Businesses’ economic optimism is sagging

After the rosy days of pandemic recovery, a CPA study finds execs are now far less hopeful about the rest of 2022.

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Marketers lack the confidence to use audience data effectively

However, at least half trust their abilities to measure ROI across digital channels.

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Trust in advertising lower in Canada than most markets

Nielsen data shows mobile, display, search, social and influencer ads all flounder compared to personal recommendations.

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How to do cost-cutting right: lessons from P&G

The CPG company continues to post impressive growth in spite of reduced investment in advertising.

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Gen Z expect more from in-store

A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.

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Canadians spending more at warehouse club stores

Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.

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Majority of holiday shoppers plan to spend sensibly

Research reveals holiday spending continues to fall and fewer people are saving up for their expenses throughout the year.

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How are LGBTQ+ Canadians spending their money?

A Nielsen report provides insight into the habits of a demographic that spends $3.7 billion on consumer goods annually.

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How do you improve customer experience?

An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.

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How and what ethnic consumers shop

Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Environics Analytics picks up Nielsen’s U.S. location portfolio

The acquisition expands the analytics co’s North American intel.