Articles Tagged ‘nike+ Fuelband’

June 2012 cover

Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

Wearables_FashionDiscovery

Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

Jibo in home

Mixing artificial and business intelligence

In our second Next Big Thing installment, we examine where cognitive computing could take brands.

Withings Scale

Finding a smart purpose for internet of things

A scale that measures CO2 levels? OneMethod’s Amin Todai and Lionel Wong ask, who needs that?

nike_fuelband_single_original

Cannes launches Innovation Lions category

The new award will go to pioneering technology, such as apps, programs and software, behind the campaigns.