Articles Tagged ‘Nike’

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Niche sporting spaces

If standing out amid a sea of Olympic or NHL sponsors seems daunting, consider these sporting alternatives.

Telepathic Tech

Canadians want to rage against the machine: trend

JWT’s third installment of its Trend Report also finds that mind-reading tech will soon make a big bang.

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Iconic Olympic ads

Check out 10 podium-worthy spots from Games past.

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Top tech to track

Industry experts round up some cool gadgets and platforms with big potential for marketers.

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The road to somewhere

Simon Pont on what the future of branding has in common with Tony Stark and Charles Revson.

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Verdict: Awake Chocolate packs a punch

The fast-growing company has moved more than $1 million in product since its August launch, despite competing in two crowded categories: chocolate and energy drinks.

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Step up your experience game

Aldo Cundari on the Age of the Consumer and the new ROI – return on involvement.

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Next Big Things: The new branded content

Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.

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Olympic blog: Rogue Nike spots and BMW exhibitions

Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.

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Cundari wins two Gold Lions

The Toronto shop is Canada’s first Gold winner at the festival, while Blast Radius and Leo Burnett brought home Bronze Lions.

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Nike brings local hockey to life

The sports brand has created a touring experiential hockey truck with its own personality.

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Puck Dodging

Nike – Puck Dodging