Articles Tagged ‘Numerator’

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How Canadians spent their Thanksgiving dollars

Numerator data reveals big spikes in average promoted price across many categories.

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Five inflation-era consumers marketers need to know

From Shopper Marketing Report: Numerator details groups that are responding very differently.

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Prices are spiking in online grocery and dollar stores

Numerator also finds that while some products have fallen off peak inflation, others are still surging.

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High-income earners are driving private label growth

According to the latest Numerator figures, promotional activity for store brands has been growing since January.

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A lot of shoppers have seen price spikes in grocery aisles

Numerator polled Metro customers to see what deal-seeking habits they might adopt if prices continue trending upward.

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Dollar stores are attracting more pet food buyers

According to Numerator, pet spending across channels is bucking overall CPG downturns.

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Alternative dairy growth is outpacing alt meat

Numerator research also dives into the opportunity for strength in one plant-based category to cross-promote the other.

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Nearly half of Canadians are seeking deals for Easter

According to Numerator’s preview, Cadbury remains the top brand for the holiday.

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Cold, cough and flu sales are spiking

The data from Numerator also reveals that Loblaw, Metro and Costco are growing category share.

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In aisle discovery is key to engaging Gen Z drinkers

Insights from Numerator show that new strategies are needed to reach consumers who are still setting their own trends.

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How inflation is impacting consumer shopping habits

A report from Numerator finds a lot of Canadians are ready to hunt for discounts and switch brands if increases continue.

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Sales for cold, cough and flu products expected to be flat

Numerator data shows lifting restrictions haven’t had a major impact (yet).

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Consumers are still cautious about holiday celebrations

A Numerator survey finds that while intent to purchase is down across categories, it may not correspond to a dip in spending.