Articles Tagged ‘Numerator’

Beverage alcohol

In aisle discovery is key to engaging Gen Z drinkers

Insights from Numerator show that new strategies are needed to reach consumers who are still setting their own trends.

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How inflation is impacting consumer shopping habits

A report from Numerator finds a lot of Canadians are ready to hunt for discounts and switch brands if increases continue.

common-cold

Sales for cold, cough and flu products expected to be flat

Numerator data shows lifting restrictions haven’t had a major impact (yet).

holiday-gifts

Consumers are still cautious about holiday celebrations

A Numerator survey finds that while intent to purchase is down across categories, it may not correspond to a dip in spending.