Articles Tagged ‘Ogilvy Canada’
Francesco Grandi hired as Ogilvy Canada’s new CCO
The agency’s former global CD on the Dove brand will lead the Canadian creative offering in tandem with Gavin Drummond.
ACTRA begins targeting agencies over labour dispute
The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.
J.P. Wiser’s toasts wisdom over pretension
The whisky brand shuns category tropes by telling “everyman” drinkers the only person they need to impress is themselves.
Ogilvy unifies its Canadian leadership team
The agency is creating a single executive group that will oversee operations in its Montreal, Quebec City and Toronto offices.
Ogilvy, FCB and BBDO land on WARC’s Creative 100
Meanwhile, Cossette earned two spots on the list of most effective campaigns.
Ogilvy Toronto looks to U.S. for new creative leader
Meg Farquhar joins from Leo Burnett Chicago, bringing global experience to an increasingly globally-minded creative team.
York U puts itself at the forefront of society’s issues
The university’s new recruitment campaign envisions a better world with help from students who strive to make a difference.
Huggies finds a place for hugs during social distancing
The diaper brand keeps its positioning relevant, building affinity with moms who feel disconnected from other family members.
Ogilvy adds to its creative and design departments
The agency brings on dedicated design leadership in Montreal, while adding to its bench strength in Toronto.
Up to the Minute: Ogilvy hires VP for its consulting team
Plus, Zulu adds to its creative team and Leger launches new CX offering.
Black talent feel ‘cultural fit’ would shut them out of advertising
A report from Ogilvy suggests young Black people are well aware of opportunities in the industry, but also the barriers to entry.
Dove steps up its stand against systemic racism
Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.
Ogilvy launches new consulting division
Led by managing director Kevin Sutherland, the offering will focus on using behavioural science to help guide transformation.
Dove shows the ‘beautiful’ courage of frontline workers
A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.
Check out the 2019 Agency of the Year showreels
This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
