Articles Tagged ‘Ogilvy Canada’

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Francesco Grandi hired as Ogilvy Canada’s new CCO

The agency’s former global CD on the Dove brand will lead the Canadian creative offering in tandem with Gavin Drummond.

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ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

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J.P. Wiser’s toasts wisdom over pretension

The whisky brand shuns category tropes by telling “everyman” drinkers the only person they need to impress is themselves.

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Ogilvy unifies its Canadian leadership team

The agency is creating a single executive group that will oversee operations in its Montreal, Quebec City and Toronto offices.

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Ogilvy, FCB and BBDO land on WARC’s Creative 100

Meanwhile, Cossette earned two spots on the list of most effective campaigns.

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Ogilvy Toronto looks to U.S. for new creative leader

Meg Farquhar joins from Leo Burnett Chicago, bringing global experience to an increasingly globally-minded creative team.

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York U puts itself at the forefront of society’s issues

The university’s new recruitment campaign envisions a better world with help from students who strive to make a difference.

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Huggies finds a place for hugs during social distancing

The diaper brand keeps its positioning relevant, building affinity with moms who feel disconnected from other family members.

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Ogilvy adds to its creative and design departments

The agency brings on dedicated design leadership in Montreal, while adding to its bench strength in Toronto.

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Up to the Minute: Ogilvy hires VP for its consulting team

Plus, Zulu adds to its creative team and Leger launches new CX offering.

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Black talent feel ‘cultural fit’ would shut them out of advertising

A report from Ogilvy suggests young Black people are well aware of opportunities in the industry, but also the barriers to entry.

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Dove steps up its stand against systemic racism

Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.

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Ogilvy launches new consulting division

Led by managing director Kevin Sutherland, the offering will focus on using behavioural science to help guide transformation.

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Dove shows the ‘beautiful’ courage of frontline workers

A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.