Articles Tagged ‘Ogilvy’

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How agencies are rethinking the office

From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.

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Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

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Air Miles prepares for takeoff with new agency roster

Broken Heart Love Affair will lead brand strategy, with Fuse Create, Media Experts and Ogilvy on experiential, media and PR.

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Innocean hires a new creative director

Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.

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Up to the Minute: Ogilvy hires VP for its consulting team

Plus, Zulu adds to its creative team and Leger launches new CX offering.

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Hellmann’s makes a trip to mayo island

The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.

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Dove steps up its stand against systemic racism

Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.

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Ogilvy launches new consulting division

Led by managing director Kevin Sutherland, the offering will focus on using behavioural science to help guide transformation.

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Dove shows the ‘beautiful’ courage of frontline workers

A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.

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Creative Report Card 2020: Articulating brand purpose

Top planner Tom Kenny and designer Mike Nugent share the blueprint behind Right to Play’s strategic transformation.

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Fizz continues to do things differently

The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.

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Non-profit shows consent should be standard, not celebrated

Fondation Jasmin Roy Sophie Desmaris aims to show youth that they shouldn’t need praise to do the right thing.

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Ogilvy hires Marie-Lise Campeau as chief client officer

The agency ends the year by making another addition to its leadership team.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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Ogilvy Canada names new chief strategy officer

Tom Kenny joins in a new executive-level leadership position at the agency.