Articles Tagged ‘Ogilvy’

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SHN is trying to close a massive gap in donations to Scarborough hospitals

A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.

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Ogilvy, FCB and BBDO land on WARC’s Creative 100

Meanwhile, Cossette earned two spots on the list of most effective campaigns.

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2021 AOY Bronze: Ogilvy reaches beyond its borders

By putting the right talent in place and embracing “borderless creativity,” the agency is closer to achieving its goals.

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Rethink makes a (first-ever) clean sweep at AOY

The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.

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Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

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A bigger bar could be a secret to Caramilk’s success

The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.

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The time is right for Amex Canada to market around travel again

The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.

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TD picks Ogilvy as Canadian creative AOR

The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.

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Aldo puts a self-confident foot forward

The second edition of the shoe retailer’s digital-first campaign wants consumers to be better versions of themselves.

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Ogilvy PR strengthens its digital expertise

Industry veteran Erin Jacobson will lead and grow the agency’s online advocacy efforts across North America.

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Cannes Digest: Wrapping up a record-breaking year

Canadian agencies end the week with 52 Lion wins, a new record, while Rethink secures a spot as the third-ranked Independent Agency of the Year.

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Cannes 2021: Cossette leads Canadian agencies in Film

Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.

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Inside the Jury Room: Print, Design, Pharma and Health

What trends did Canadian jurors Zak Mroueh, Nancy Crimi-Lamanna, Wendy Turner and Todd Henwood see across the winners?

Courage is Beautiful

Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.