Articles Tagged ‘Ogilvy’

Scarborough Health Network2

SHNF boosts digital for second wave of ‘Love, Scarborough’

The organization, which includes hospitals Scarborough General, Birchmount and Centenary, has refreshed its campaign to keep up momentum.

OgilvyCanada_LeadersCreative-main

Francesco Grandi hired as Ogilvy Canada’s new CCO

The agency’s former global CD on the Dove brand will lead the Canadian creative offering in tandem with Gavin Drummond.

ACTRA

ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

Project Understood

Cannes 2022: Four Gold Lions for Canada in Effectiveness and Strategy

FCB took a pair, while Ogilvy and Rethink got one each, in two of Cannes’ most difficult categories.

themicropedia-where-from-fullsize

Zulu Alpha Kilo wins Fusion Pencil at The One Show

The award, given to “work that best incorporates DEI principles,” helped Canada place fifth in the show’s country rankings.

unnamed

Ogilvy unifies its Canadian leadership team

The agency is creating a single executive group that will oversee operations in its Montreal, Quebec City and Toronto offices.

dove

Creative Report Card 2022: Dove broadens its expression of ‘Real Beauty’

How this year’s top brand adapted its core mission to a new reality.

Screen Shot 2022-01-13 at 11.10.32 AM

SHN is trying to close a massive gap in donations to Scarborough hospitals

A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.

Dove_COVID 3

Ogilvy, FCB and BBDO land on WARC’s Creative 100

Meanwhile, Cossette earned two spots on the list of most effective campaigns.

Screen Shot 2021-11-11 at 1.59.02 PM

2021 AOY Bronze: Ogilvy reaches beyond its borders

By putting the right talent in place and embracing “borderless creativity,” the agency is closer to achieving its goals.

Rethink NEW AGENCY PHOTO (Sept 24)

Rethink makes a (first-ever) clean sweep at AOY

The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.

Gravy

Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

Caramilk-shopper-campaign

A bigger bar could be a secret to Caramilk’s success

The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.

AMEX-CANADA-ARNETT

The time is right for Amex Canada to market around travel again

The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.