Articles Tagged ‘OLG’
OLG wants to democratize horse racing
The crown corp is focusing on the excitement of the track to counter perceptions that the sport is for high society types.
Sports betting battle
A bill has passed and suddenly companies are rushing to build SportsBook brands in Canada’s new burgeoning (and highly-regulated) consumer market. Sound familiar? Think of single-event sports betting as the new cannabis.
OLG tries to look good while doing good
The crown corp is selling streetwear that doubles as lotto tickets and also refreshing a message about how the lottery helps Ontario.
OLG goes big to get people back to casinos
A new campaign promotes the safety of the Crown corporation’s casino experiences as pandemic restrictions lift.
OLG bets on trust to bring players into Proline+
With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.
OLG documents five Olympians and their ‘quest’ to the games
The crown corp. puts a face to the support it lends amateur sport in Ontario.
Corner Office Shifts: Airlines bid adieu to retiring chief execs
Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.
Up to the Minute: Balmoral grows OLG AOR remit
Plus, Sid Lee and Juliet join OCAD program to engage young BIPOC, and H+K hires a creative director.
OLG takes off with a recovery strategy
The crown agency’s new normal includes an app that lets fans stream and place bets online for the very first time.
How OLG celebrated the Lunar New Year
The lottery corp combined sentiments of good fortune prevalent during this time of year with value-focused messaging.
Lotto Max introduces new ‘dream coach’
The Ontario Lottery and Gaming Corporation promotes its now twice-weekly draw by teaching them to ‘dream bigger.’
Ontario Racing gets closer to the action with VR
The OLG creates an immersive experience to further its recent marketing approach.
2017 Strategy Awards: OLG’s race for millennial spectators
A new brand was launched through a film that put viewers in the jockey’s saddle.
Pro-Line promotes the pre-game
OLG also continues its push to remind Ontarians that winning the lottery is actually possible.
OLG launches mobile ticket scanner
The new app allows players to check winning numbers and set reminders wherever they are.
