Articles Tagged ‘OLG’

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Corner Office Shifts: Airlines bid adieu to retiring chief execs

Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.

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Up to the Minute: Balmoral grows OLG AOR remit

Plus, Sid Lee and Juliet join OCAD program to engage young BIPOC, and H+K hires a creative director.

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OLG takes off with a recovery strategy

The crown agency’s new normal includes an app that lets fans stream and place bets online for the very first time.

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How OLG celebrated the Lunar New Year

The lottery corp combined sentiments of good fortune prevalent during this time of year with value-focused messaging.

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Lotto Max introduces new ‘dream coach’

The Ontario Lottery and Gaming Corporation promotes its now twice-weekly draw by teaching them to ‘dream bigger.’

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Ontario Racing gets closer to the action with VR

The OLG creates an immersive experience to further its recent marketing approach.

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2017 Strategy Awards: OLG’s race for millennial spectators

A new brand was launched through a film that put viewers in the jockey’s saddle.

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Pro-Line promotes the pre-game

OLG also continues its push to remind Ontarians that winning the lottery is actually possible.

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OLG launches mobile ticket scanner

The new app allows players to check winning numbers and set reminders wherever they are.

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OLG gamifies a serious message

How the lottery and gaming organization is using fun to educate players about gambling.

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OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

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OLG’s ‘All for Here’ gets more human

The third wave of the organization’s ad platform aims to show its larger impact.

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OLG goes beyond games

With its new platform, the corporation wants to remind people where the money goes.

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OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.