Articles Tagged ‘OMD Canada’
Mercedes-Benz consolidates with Omnicom
The holding company plans to create a new team to begin work in 2022, moving creative away from Publicis Emil.
FedEx goes American Ninja Warrior for the holidays
The delivery company is showing it can meet the challenge of huge shipping volumes, if Canadians do their part and ship early.
Doritos taps into Gen Z’s love of self-expression with a model search
Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.
McDonald’s Canada spices up classic McChicken sandwiches
How the QSR built buzz, and heat, with its recent #SpiceFace campaign.
Up to the Minute: Livewire expands to the U.S.
Plus, Radiance makes six hires and Creative Guild wins two new clients.
The winds of change
Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.
Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.
Up to the Minute: Republic gets into content creation
Plus, MacIntyre names PR director, Bell’s SnackableTV comes out of beta and more news you may have missed.
MAOY Silver: OMD’s changing media role
Data, collaboration and strategy are at the forefront of the agency’s client relationships.
Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.
An erratic time for TV
PHD’s Rob Young sums up the trouble with television.
McDonald’s goes local
For its new national campaign, the brand is showcasing the faces behind the arches.
Airport creative contest names jury
Who will judge the Toronto Port Authority and Black’s $250,000 contest?
MAOY Silver: OMD integrates its way to glory
The agency returns to the MAOY podium for the first time since 2009.
Canada picks up 30 shortlist mentions
Today’s Media, Mobile, Press and Outdoor shortlist mentions bring Canada’s chances at Lions to 33 in total.
