Articles Tagged ‘onemethod’

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Giving an old brand a Boost

The nutritional drink repositioned its brand by targeting the active boomer.

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Canadian Red Cross barters on Bunz

The organization taps the trading platform to connect with millennials about emergency preparedness.

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Turtles targets any time moments

The Nestle brand takes its marketing outside of the holiday season to highlight other year-round occasions.

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Two scoops, with a side of millennial marketing

Haagen-Dazs has changed its tune to hone in on the youthful gen.

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OneMethod wins Freshii business

The shop will lead digital and social work for the health-focused restaurant chain.

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AToMiC Awards: Getting personal on social

Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.

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Grown-ups drink Nescafe

The coffee brand courts millennials with a campaign focused on the difficulties of “adulting.”

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Back page: A banner ad AMA

OneMethod explores what happens when you actually click a banner ad.

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Putting OneMeth on the map

OneMethod gives a unique look at its clothing line thanks to Google Street View.

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OneMethod hires new VP

Grace McCann comes on as VP, project management as three other staffers are promoted.

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Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.

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Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

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How to throw down on Twitter in four steps

Competing food cos Nestle and PepsiCo battled it out on the social platform on the weekend. Check out their lessons for success.

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PR AOY Silver: Narrative fashions its own storyline

The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.

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Finding Sweet Jesus

The latest venture from OneMethod’s Methlab takes a stab at frozen treats.