Articles Tagged ‘Original Idea’

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Shopper Innovation Awards: Ikea schools Winnipeggers

The Grand Prix goes to the furniture retailer for creating a program to teach folks in the city about how to shop at its store.

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Shopper Innovation Awards: McDonald’s taps mobile for frap deal

The QSR creates a techy way to share coupons, and picks up three Silver awards this year.

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Shopper Innovation Awards: Earls customers get meat redemption

The chain targets patrons of other restaurants who’ve had a disappointing steak experience to win Silver.

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Shopper Innovation Awards: Valentine walks off poutine calories

The Quebec QSR comes up with a way for consumers to get fit and get free poutine, winning a Bronze in this year’s awards.