Articles Tagged ‘Our Food. Your Questions’

McD Our Food

Brand Doctors: McDonald’s food. More questions

Industry experts suggest that perceptions about the QSR’s menu items won’t change any time soon.

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McDonald’s goes local

For its new national campaign, the brand is showcasing the faces behind the arches.

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Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

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How to win a Creative Effectiveness Lion

Who’d have thunk: Warc reveals shortlisted campaigns were twice as likely to use OOH and newspapers than all other entries.

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Talking to the next generation

No, the one after that. John St.’s Nellie Kim and Chris Hirsch check out the post-millennials.

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Top Cannes contenders: Creative Effectiveness

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

Social Content

CASSIES Gold: McDonald’s disarms its detractors

The innovative program that answers consumers’ questions continues its winning streak by improving food quality perceptions.

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Brands of the Year: McDonald’s reconnection play

The legacy brand revamps its image through digital, premium foods and a new look.

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AToMiC Awards: McDonald’s sets the benchmark for transparency

A look at how the Grand Prix winner changed consumer perceptions by being as open to consumers as possible.