Articles Tagged ‘Parks Canada’

Parks Canada

Parks Canada focuses on the memories

How the park service is continuing to increase visits after giving away millions of free passes during Canada’s 150th.

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Parks Canada picks Ogilvy Montreal

The agency will lead strategy and creative development for the government organization’s new national campaign.

Hedley

CBC doesn’t bring the noise

Parks Canada and headphone brand Sennheiser will help bring back the “Quietest. Concert. Ever.”

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Air Wick brings the outside in

For its summer campaign, the brand is reminding Canadians to connect with the beauty of nature.

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Up to the Minute: Tag’s new ECD

Plus: Imedia wins Parks Canada, Ipsos’ first CMO and other news you might have missed this week.

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How would you spark a trip to the park?

We asked a stable of advertising, marketing and consumer products licensing experts to tell us how they would revive the Parks Canada brand.

Tourism

AToMiC Transmedia

Canadian Tourism Commission takes gold in transmedia, with silver and bronze finishes by H&M, CTV’s SuperBodies and Parks Canada.