Articles Tagged ‘Patagonia’

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Brands should align values instead of interests

Research from Sid Lee goes deep on what brands do right and wrong when they try to create connections with communities.

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Our 2021 forecast: forecasts about 2021 won’t help you

With so much still uncertain, John Bradley and Carrie Bradley recommend protecting what you already have: brand and price.

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In defence of long-form content

Pound & Grain’s Jackson Murphy and Michelle Knight on why we shouldn’t just let emoji conversations take over.

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Stop telling me to be good

Public’s Phil Haid on why awareness isn’t enough and why when it comes to CSR, you have to engage.

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Becoming CSR-certified

More than 65 Canadian companies have become Certified B Corporations, making a legal commitment to deliver social or environmental benefits to society.