Articles Tagged ‘Paul Lawton’
Cannabis marketing: It’s all about the gatekeeper
In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.
Cannabis industry copes with social distancing
There is demand for product, but marketing and retail in the category has been disrupted as much as any other.
Sister Merci aims to navigate cannabis regulations
Former Weber Shandwick and Cossette staff form a consultancy, using knowledge of marketing rules to find creative opportunities.
Cossette adds two VPs of strategy in Toronto
Paul Lawton and Laura Kim join the agency to lead strategy for Canopy Growth and McDonald’s Canada, respectively.
