Articles Tagged ‘PepsiCo’

teemu-laukkarinen-ebi0v1d_po8-unsplash-622x414

Corner Office Shifts: PepsiCo Canada names new President

Plus: Marketing exec hires at Conagra, Waterloo Tourism and Plenty of Fish.

PepsiCo-Super-Bowl

Will consumers side with Frito-Lay or Loblaw?

The move to halt chip shipments to the retailer could have long-term impacts on brand perception and the Canadian food system.

qasim-malick-PZsso_IiYRE-unsplash

The lines between pop and booze blur

Coca Cola and PepsiCo are partnering with alcohol giants Molson and Boston Beer to create a sub-category of hard seltzers. But why?

Coke-main-image

Amid growing sales, big CPGs remain wary of inflation

As revenue surges and marketing spend increases, Coke, Pepsi and Unilever warned of the impact of inflationary pressures.

Quaker-shopper-image

Quaker is hoping to score in-store with a big Hockey Canada contest

The brand’s effort to win breakfast comes with a “can’t miss” display.

Buble

The Garden and Edelman join SodaSteam’s agency roster

The new creative and PR AORs previously worked on the Bubly flavour drop launch earlier this year.

Quaker-hockey-campaign-main

Quaker hits the rink with hockey families to win breakfast

The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.

peppositive

PepsiCo launches sustainability- and people-focused transformation

“Pep+” is focused on supply chain and product portfolio changes that the CPG believes will help its brands win in market.

pepsico-tropicana-part-ways-2021

PepsiCo sells Tropicana, Naked following decades of juice sales decline

The $3.3 billion transaction will see PAI Partners become a majority shareholder.

DTC Social Poster

PepsiCo evolves its direct-to-consumer approach for Canada

The CPG has diverged from the strategy of its U.S. counterpart by incorporating a shop within its Tasty Rewards platform.

Montellier Campaign2

How Montellier is trying to sparkle outside of Quebec

Breaking from an approach that focused on where it was sourced, the carbonated water brand is opting for a message about “balance” that ties it closer to consumer tastes.

The PLANeT Partnership Logo

PepsiCo joins forces with Beyond Meat

With their new joint venture, the companies will work together to create and promote plant-based snacks and beverages.

doritosmodel

Doritos taps into Gen Z’s love of self-expression with a model search

Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.

Grocery, CPG, retail

How brand investment plans will resonate beyond the pandemic

Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?

15172889978_a3e8c4fdfe_c

PepsiCo to acquire energy drink maker Rockstar

The deal further diversifies the CPG’s beverage portfolio and pushes more into a growing category.