Articles Tagged ‘PepsiCo’

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Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.

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Vino’s strange bedfellows

Wine brands are going beyond the traditional food pairings, associating themselves with everything from chips to neck ties.

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Brands go gluten free

Loblaw and Pepsi are both rolling out gluten free products to tap into a $400- to $500-million market.

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Pepsi brings in-store elements to iconic Taste Challenge

The campaign will be stopping at big store openings, and QR codes on packaging invite consumers to participate online.

SidLee

How to win international business

Sid Lee, Bleublancrouge, Juniper Park and Capital C give their do’s and don’ts for winning clients outside of Canada’s borders.

Tropicana

Tropicana introduces its orange growers

The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent behind its goods.

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Doritos is spreading the madness

The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.

Quaker

CASSIES Bronze: Quaker Oatmeal makes breakfast amazing

Juniper Park’s campaign for the PepsiCo Foods brand gives consumers a wake-up call and doubles sales objectives.

PepsiMax

CASSIES Bronze: Pepsi MAX mouths off

Nolin BBDO swears by a new Quebec campaign to build the zero-cal product’s business.

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Gatorade’s Sport Chek nutrition centre scores

The results of Pepsico’s partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.

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Trendspot: Food banks make for good shopper marketing business practices

Lay’s and Campbell Canada have successfully leveraged food banks to tie emotion to customers’ purchase decisions and strengthen relationships with retail partners.

Quaker

Quaker launches charitable game

The PepsiCo brand plays with consumers on Facebook to feed hungry Canadian families.