Articles Tagged ‘PepsiCo’

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Tony Matta joins Kraft as CMO

The former VP marketing at Frito-Lay in Texas returns north to helm the Canadian CPG in the newly created role.

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The Canadian advantage

Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.

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Reaction to A.G. Lafley’s return to P&G

Fomer P&Gers, Rob Linden at SampleSource and Robb Hadley at PepsiCo, react to the return of the man who once brought much-needed innovation and thought-leadership to the company.

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Ruffles grills with an in-store campaign

The PepsiCo brand launched the in-store “Max out your grill” campaign and contest for shoppers to win a BBQ.

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Youth Report: Doritos trades UGC strategy for spicy tech

The PepsiCo brand asks young people to set their social media profiles on fire for the launch of its Inferno chips.

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Lay’s lunchtime love affair

The PepsiCo brand is going after the lunch market with its multi-year campaign.

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Shopper Innovation Awards: Changing behaviour

Changing consumer behaviour is never easy, yet Unilever and PepsiCo manage to do it, winning Silver and Bronze respectively.

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Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.

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CASSIES Bronze: Mountain Dew charges back onto the scene

The PepsiCo drink comes back with a bang.

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Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.

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Vino’s strange bedfellows

Wine brands are going beyond the traditional food pairings, associating themselves with everything from chips to neck ties.

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Brands go gluten free

Loblaw and Pepsi are both rolling out gluten free products to tap into a $400- to $500-million market.

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Pepsi brings in-store elements to iconic Taste Challenge

The campaign will be stopping at big store openings, and QR codes on packaging invite consumers to participate online.

SidLee

How to win international business

Sid Lee, Bleublancrouge, Juniper Park and Capital C give their do’s and don’ts for winning clients outside of Canada’s borders.

Tropicana

Tropicana introduces its orange growers

The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent behind its goods.