Articles Tagged ‘PepsiCo’

doritos

Doritos is spreading the madness

The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.

Quaker

CASSIES Bronze: Quaker Oatmeal makes breakfast amazing

Juniper Park’s campaign for the PepsiCo Foods brand gives consumers a wake-up call and doubles sales objectives.

PepsiMax

CASSIES Bronze: Pepsi MAX mouths off

Nolin BBDO swears by a new Quebec campaign to build the zero-cal product’s business.

Sport Chek - Square One Gondola

Gatorade’s Sport Chek nutrition centre scores

The results of Pepsico’s partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.

brown bag

Trendspot: Food banks make for good shopper marketing business practices

Lay’s and Campbell Canada have successfully leveraged food banks to tie emotion to customers’ purchase decisions and strengthen relationships with retail partners.

Quaker

Quaker launches charitable game

The PepsiCo brand plays with consumers on Facebook to feed hungry Canadian families.