Articles Tagged ‘Peter Ignazi’

adman

Back Page: How to make it in the ad biz

Definitely real, 100% accurate advice from a veteran adman (a.k.a. BBDO’s Peter Ignazi) to young creatives starting out.

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Trends gaining (and losing) steam

Keep an eye on these marketing buzzwords and buzz topics that are starting to make the rounds, or die a slow death.

Harvey's3

The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.

Peter Ignazi_head

Creative Report Card: Odd jobs and creative outlets

This year’s top CDs, including BBDO’s Peter Ignazi (pictured) share stories of past employment, secret talents and side projects.

beetle

Top Cannes Film contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

paralympics

A new Paralympic perspective

The Canadian Paralympic Committee and BBDO’s high-intensity PSA aims to shift perceptions about disabled athletes.

backpageApr

Back page: Marketing to the undead

BBDO’s Peter Ignazi has some tips on targeting youth’s key influencers – zombies and vampires.

Carlos Moreno

Creative Report Card: CD winners and runner-up

The pair from BBDO share how luck played into their win.