Articles Tagged ‘P&G’

OldSpice

Tangible lessons from startups

Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Leo Burnett, Zulu Alpha Kilo swim with the Sharks

The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.

how-to-dad

It’s time to grow a pair

Fathers are providing the marketing motherlode, says One Advertising’s Karen Howe.

Always

Leo Burnett wins Grand Clio

Always’ “#Likeagirl” picked up the top honours in the PR category.

Brands and The Emperor’s New Clothes

Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.

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Throwback Thursday: strategy in 2001

For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.

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P&G to jettison more than half its brands

Less will be more for the world’s largest maker of consumer goods.

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Calling all entrepreneurs! Cossette’s got space for you

Why bring in startups? For the Toronto agency, it’s all about learning to be more nimble, agile and how to do more with less.

like a girl

‘You market like a girl!’

… and other positive things to say at your next status update meeting, from KBS+’s Lyranda Martin Evans.

always

Always tackles stereotypes ‘like a girl’

The new P&G campaign starts a movement to strip the phrase of its insulting connotation.

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Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.

Levitt

Sonic Boom hires first-ever CMO

Jonathan Levitt aims to disrupt the typical ad agency model with the shop’s data-first focus.

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Throwback Thursday: strategy in 1989

For our 25th anniversary, we’re travelling through time. In ’89 hot topics were seniors and green marketing.

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Doing simple sh*t well

Hotspex’s Fiona Stevenson and Shelli Baltman rant against the over-complication of innovation.