Articles Tagged ‘P&G’

Who picked up a LIA?

Check out the Canadian work that won big at the London International Awards over the weekend.

Leo Burnett web

AOY Gold: How to win AOY #LikeLeoBurnett

After Honourable Mentions the past two years, the agency has finally struck Gold.

bunnies

It was a very good year

Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.

shutterstock_175584830

Exclusive: Leo Burnett wins Kraft business

The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.

shutterstock_55727281

What drives her loyalty?

P&G over-represents on Harbinger’s preferred brands list for women. Here’s why.

OldSpice

Tangible lessons from startups

Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.

cover

Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

homeless donation box

Leo Burnett, Zulu Alpha Kilo swim with the Sharks

The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.

how-to-dad

It’s time to grow a pair

Fathers are providing the marketing motherlode, says One Advertising’s Karen Howe.

Always

Leo Burnett wins Grand Clio

Always’ “#Likeagirl” picked up the top honours in the PR category.

Brands and The Emperor’s New Clothes

Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.

photo 2 (8)

Throwback Thursday: strategy in 2001

For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.

Replace this image.

P&G to jettison more than half its brands

Less will be more for the world’s largest maker of consumer goods.

shutterstock_189811220

Calling all entrepreneurs! Cossette’s got space for you

Why bring in startups? For the Toronto agency, it’s all about learning to be more nimble, agile and how to do more with less.

like a girl

‘You market like a girl!’

… and other positive things to say at your next status update meeting, from KBS+’s Lyranda Martin Evans.