Articles Tagged ‘P&G’

like a girl

‘You market like a girl!’

… and other positive things to say at your next status update meeting, from KBS+’s Lyranda Martin Evans.

always

Always tackles stereotypes ‘like a girl’

The new P&G campaign starts a movement to strip the phrase of its insulting connotation.

social smoking

Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.

Levitt

Sonic Boom hires first-ever CMO

Jonathan Levitt aims to disrupt the typical ad agency model with the shop’s data-first focus.

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Throwback Thursday: strategy in 1989

For our 25th anniversary, we’re travelling through time. In ’89 hot topics were seniors and green marketing.

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Doing simple sh*t well

Hotspex’s Fiona Stevenson and Shelli Baltman rant against the over-complication of innovation.

cannes lions

Young Lions and Marketers announced

Winners from Leo Burnett, Sid Lee, Media Experts, Rivet Global and P&G head to Cannes next to compete internationally.

Battle strategies for besieged brands

Pundits weigh in on how cos should respond to highly organized attacks, such as Greenpeace’s recent work against P&G.

Show them the money… being used for good

P&G and 7Up get creative with purchase-driven donations.

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Canada takes home eight ADC Cubes

Juniper Park, Leo Burnett and Sid Lee are among those that won, with Canadian band Arcade Fire picking up a Tomorrow Award.

house that mom built

P&G’s hockey house for moms

The CPG co is celebrating hockey moms with a new digital-only push from Cossette.

grisim

David Grisim joins Exact Media

The former associate marketing director has left P&G to become the new CMO in residence for the sampling startup.

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Iconic Olympic ads

Check out 10 podium-worthy spots from Games past.

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Is YouTube really a ‘huge missed opportunity’ for beauty brands?

A media buyer and a marketing exec weigh in on a recent study that suggests influential vloggers are being overlooked.

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General Mills, Mondelez and P&G cheer for Canada

The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.