Articles Tagged ‘P&G’

Pampers Stork_Strategy

Pampers pairs with Walmart for an integrated campaign

The P&G brand has developed an exclusive program with the retailer, targeting moms digitally for a diaper delivery by a stork-mobile.

RMD Print Final.indd

Kids + alcohol = book deal

“Reasons Mommy Drinks,” a humorous blog by marketer Fiona Stevenson and CD Lyranda Martin-Evans, has been turned into a book, with a print campaign launching in September.

Casey Sample Source

SampleSource hires marketing exec for U.S. expansion

Casey Futterer, previously from Nielsen, P&G and Kellogg, has joined the company as its new director of business development, strategy and analytics.

Sony Xperia 2

AToMiC Awards: Brands join the band

Sony and P&G go beyond sponsorships to stand-out content collaborations with bands.

AG Lafley

Reaction to A.G. Lafley’s return to P&G

Fomer P&Gers, Rob Linden at SampleSource and Robb Hadley at PepsiCo, react to the return of the man who once brought much-needed innovation and thought-leadership to the company.

Fiona strategy

Fiona Stevenson moves to Hotspex

The former new business lead at P&G takes on the role of director of innovation at the Toronto-based agency.

MaryMaddever2

Editorial: Diversity – not a black and white issue

Strategy executive editor Mary Maddever on the face of diversity in the Canadian marketing industry, and how it impacts everything from hiring policies to store designs.

HoltRenfrew

Shopper Innovation Awards: Custom retail

Holt Renfrew, Nestle Purina PetCare and P&G’s Euranuba brand win Gold, Silver and Bronze respectively.

CHEER DIG IT FINAL.indd

Creative Report Card: Brand winner

P&G breaks from tradition to nab top honours.

Force Supreme Youth Serum

Three things: 2012 retail trends

Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.

David Grisim5

Marketers of the Year: David Grisim’s golden year

The leader behind P&G’s biggest multi-brand campaign for the Olympics tackles diversity and inclusion.

WONG7221120

Could the role of navigator be the next agency revolution?

Ken Wong on the changing nature of media-agency-client relations.

12 05 15 febreze

Febreze explores new distribution channels with car freshener

The recently launched P&G line extension fills a void in the in-car market and adds new channel and aisle territory to the ever-expanding franchise.

well.ca

Online stores pop up in the offline world

Online retailer Well.ca could be at the forefront of a mobile-only pop-up store trend, predicts Nikolas Badminton, Tribal DDB.

Christine DesJardine

P&G’s reasons to smile

Christine DesJardine is breathing new life into the oral care business.