Articles Tagged ‘PHD’

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Here are the 2020 Media Agency of the Year winners

This year, it’s Touche!, PHD and UM that have earned top honours in the media discipline.

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2020 Media AOY Silver: PHD taps into the art of science

Under a new global vision, the agency encourages clients to go beyond incremental jumps and aim for “disproportionate returns.”

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Arterra finds the local connection to international wines

Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.

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RGC creates an influencer to tackle intoxicated betting

The advocacy group avoids lecturing about a troubling trend by letting “Grunk” make the consequences self-evident.

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Tic Tac has a refreshing new brand platform

The Ferrero mint brand aims to maintain its market share in Canada by injecting some flavour into the new normal.

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How the LCBO is guiding shoppers to the right pairing

Tapping into local support is one way Ontario’s alcohol retailer is trying to make shopping as stress-free as possible.

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Tangerine gets ready for what’s next

As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.

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Home Hardware tries to out-do Santa

The retailer positions itself as a holiday shopping destination for things other than tools.

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Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

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UNICEF Canada outlines the rights of kids, both big and small

The non-profit has launched a new campaign to make global causes more relateable to Canadian audiences.

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Belairdirect tags in Georges St-Pierre

The insurance brand hopes the fighter’s recognizability will add to the stories it is telling in its new platform.

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

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Ontario Racing aims to disrupt routine outings

A new OLG campaign features horses tearing through golf courses and bowling alley to promote a more exciting entertainment option.

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Scotiabank engages with potential newcomers

How the bank works with organizations to guide potential customers at various stages of the immigration process.

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Belairdirect gets customers out of scary situations

The insurance company addresses the lack of control its customers feel without its usual knight pitchman.