Articles Tagged ‘phil king’
Fall TV: Being upfront
How viewer fragmentation is shaping television’s biggest buying season.
Fall TV: Content evolution – Stealing the spotlight from network TV
With a lot of buzz-generating content coming from subscription-based and untraditional channels, conventional broadcasters have to fire back with a double-dose of content.
Fall TV: Canadian networks talk up daytime TV
The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.
Time for your close up
Four networks got new bosses this year and two got renamed. Strategy checked in with some of the key players to get their take on the industry.
- Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
- Tim Hortons develops a new framework to tell its stories
- Real Canadian Superstore redefines what makes Canadian cuisine
- Cannes 2021: Canadian shops pick up 33 more shortlist mentions
- Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
