Articles Tagged ‘Philadelphia Cream Cheese’

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Philly hopes its new angel will take off on social

A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.

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Philly celebrates the work of local ‘angels’

The Kraft Heinz brand builds on imagery it had brought back for a contest to provide extra recognition for community heroes.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

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Union fills more desks

Following the agency’s big Kraft Dinner win, the Toronto shop has added six, including a pair of ACDs.

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What keeps Tony Matta up at night?

The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.

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Philly ups its OOH

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.