Articles Tagged ‘Pleasure Store’

MAgnum1

Shopper Innovation Awards: Magnum brings pleasure to Toronto

The Unilever ice cream brand creates a very popular pop-up store in the city, winning a Gold and a Silver this year.

MSIU-MAGNUM-04[3]

Best brand extension: Magnum’s decadent pop-up store

When Magnum ice cream opened the doors of its pop-up store in Toronto this past summer, it was dessert pandemonium.