Articles Tagged ‘Pound & Grain’

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In defence of long-form content

Pound & Grain’s Jackson Murphy and Michelle Knight on why we shouldn’t just let emoji conversations take over.

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Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.

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Getting usefulness right

Pound & Grain’s Sandy Fleischer and Michelle Knight on how the marketing world can benefit from startups’ emphasis on utility.

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The rise of micro-content

Pound & Grain’s Jackson Murphy and Nick Kewin break down the media sub-genre’s potential.

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CFL tackles the casual fan

The league’s new fantasy app aims to get people engaged throughout the season.

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Kicking depression where it hurts

The Men’s Depression and Suicide Network encourages guys to fight back.

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SXSW: To go, or not to go

Pound & Grain’s Sandy Fleischer imagines the probable debate about whether industry folks should keep attending the fest.

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Don’t boil the ocean with mobile

Starting small with mobile marketing for retail can still have a big impact, says Pound & Grain’s Sandy Fleischer.

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Pound & Grain lands in Toronto

With more RFPs coming out of Toronto and more clients with national footprints, the Vancouver shop opens in the Big Smoke.

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Transparency in the age of the selfie

Authenticity is all about how you sell it, says Pound & Grain’s Jackson Murphy and Penny Norman.

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A picture’s worth 60,000 words

Let’s get visual. Pound & Grain’s Penny Norman and Jackson Murphy on ditching those pesky words in favour of pics.

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Brands swipe right

Does tapping into Tinder get you admirers or will consumers spurn your advances?

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In search of Nerd Marketers

Pound & Grain’s Jackson Murphy on understanding the realities of the moment…not just the possibilities of the future.

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Agencies in a TIFF: matching lonely film hearts

This new site by Pound & Grain is like Tinder for movie fans.