Articles Tagged ‘President’s Choice’
Interest in private label is about more than value
Mintel shows that price plays a role, but consumers are increasingly drawn to the category’s product quality and innovation.
Natrel brings mochi ice cream to the masses
The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.
PC adds eating tour in latest Eat Together efforts
Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.
All the lonely people
Editor Jennifer Horn examines how brands are making efforts to bring people together.
PC praises little moments in latest “Eat Together” push
The third iteration of the Loblaw label’s campaign asks Canadians to put away their screens to focus on what’s important.
Marketing in the Age of Anxiety
How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.
2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
PC takes aim at the solitary desk lunch
The brand asks why we stop eating together in its latest effort to encourage Canadians to connect over meals.
2017 Strategy Awards: PC connects consumers over food
The “Eat Together” movement highlighted the personal connections that can be made over food.
PC gets the country to #EatTogether
The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.
If you’re not careful, you can lose the mojo
Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.
Introducing strategy’s 2016 Brands of the Year
Check out the stand-outs from this past year, plus who to keep an eye on.
Brands of the Year 2016: Leader of the pack
Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.
What are Canada’s most trusted brands?
The second annual Gustavson Index reveals the standouts for consumers in various categories.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
