Articles Tagged ‘Pride’

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Fido keeps the community connected for Pride

A flag that helps people march while staying distanced is part of the telco’s pivot to staying “together while apart” this year.

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Why Pride sponsors shouldn’t hit pause during Black Lives Matter protests

A movement for racial equality happening during Pride presents an opportunity to recognize how diverse communities are, one expert says.

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Movember makes a doc about a Toronto drag queen

The non-profit’s first Pride campaign aims to broaden the conversation around men’s physical and mental health.

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Check it out: SickKids opens a door to transgender youth

Timed with the Trans March in Toronto, a video addresses the need to support youth affirming their gender identity.

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CIBC puts the focus on ‘I’ during Pride

The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Shopper Innovation Awards: Lucky Charms embraces self-expression

The General Mills cereal brand connected with consumers during Pride to encourage self-expression.

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Low awareness for WorldPride sponsors: study

Only 17% of the population could name a sponsor for this year’s celebration in Toronto, with TD coming out on top.

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TD Bank invests heavily in WorldPride 2014

The financial co says it will use a multi-tactical campaign to reach the LGBT community throughout the festival.