Articles Tagged ‘Procter & Gamble’

THPenner Picture

An exit interview with Tim Penner

Strategy met with Procter & Gamble’s Canadian president on the eve of his retirement to review his three decades in the biz.


At home with P&G

Falguni Desai, category brand manager for home care, shares the strategy behind Febreze’s “Breathe Happy” mission and her battle to get Dawn into the cart.


Febreze launches global ‘scentsus’

The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.

Tim Penner

Tim Penner bids adieu to P&G

The company’s Canadian president will retire at the end of the summer, to be replaced by Thom Lachman.