Articles Tagged ‘Procter & Gamble’

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An exit interview with Tim Penner

Strategy met with Procter & Gamble’s Canadian president on the eve of his retirement to review his three decades in the biz.

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At home with P&G

Falguni Desai, category brand manager for home care, shares the strategy behind Febreze’s “Breathe Happy” mission and her battle to get Dawn into the cart.

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Febreze launches global ‘scentsus’

The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.

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Tim Penner bids adieu to P&G

The company’s Canadian president will retire at the end of the summer, to be replaced by Thom Lachman.