Articles Tagged ‘Proof Strategies’

mohit-kumar-zZ_fBV9GrXU-unsplash

Proof creates new team for integrated marketing

The firm is attempting to bridge its growing strategy and creative capabilities with its expertise in PR.

ctcshrimp

Waiter, there’s shrimp in my cereal

Proof’s Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.

dan-burton-oNlMfgwLbWI-unsplash

Trust in business stable, but at a ‘very low point’

Proof Strategies’ 2021 CanTrust Index shows large businesses gained little trust from Canadians’ during a tumultuous year.

goldfishcropped

Goldfish uses AR to bring a kid’s idea to life in-store

Consumers can scan a QR code to access an immersive world based on a story written by a very young creative.

scott-graham-research

Trust in CEOs of large corporations falls, again

Canadians now have greater trust in government, media and charities than corporate leaders, finds Proof Strategies.