Articles Tagged ‘Proof Strategies’

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Waiter, there’s shrimp in my cereal

Proof’s Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.

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Trust in business stable, but at a ‘very low point’

Proof Strategies’ 2021 CanTrust Index shows large businesses gained little trust from Canadians’ during a tumultuous year.

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Goldfish uses AR to bring a kid’s idea to life in-store

Consumers can scan a QR code to access an immersive world based on a story written by a very young creative.

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Trust in CEOs of large corporations falls, again

Canadians now have greater trust in government, media and charities than corporate leaders, finds Proof Strategies.