Articles Tagged ‘Proximity Canada’

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BBDO restructures, reabsorbs Proximity

What was once the agency’s digital arm will be focused entirely on data-driven CRM as an internal discipline.

Hanlon, Gentile, Capobianco & Szabo

Proximity hires UX, strategy leads

Joe Szabo and Paul Hanlon join to help integrate their practices with the shop’s day-to-day creative.

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Michael Kasprow joins Proximity Canada

The new ECD joins the shop from Union in Toronto.

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Rejecting ‘techvertising’

Stop using tech for tech’s sake and start gaining real insights from data, writes Proximity Canada’s Rene Rouleau.

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BBDO represents Canada at FAB

The agency, as well as its digital arm Proximity, took home awards for creative excellence in food and beverage.

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Timeline: The ups and downs at BBDO

A look back at the major events at the agency over the last few years, as it ushers in a new era under new leadership.

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Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

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Marketers tag along for the ride

As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.

Brands take to the skies

It’s a bird! It’s a plane! Why no, it’s a drone! Coming soon to brands near you.

Jibo in home

Mixing artificial and business intelligence

In our second Next Big Thing installment, we examine where cognitive computing could take brands.

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Temptations works it

The Mars Canada cat treat brand has released a full-length music workout video ahead of a broader TV, online and in-store campaign.