Articles Tagged ‘Publicis Groupe’
Publicis announces Q1 results, cost-cutting plan
Strong performance in North America comes as the holding company implements measures to cut $762.5 million.
Andrew Bruce named CEO of Publicis Groupe in Canada
In a new role for Canada, he will oversee all disciplines in the country, while maintaining his U.S. duties.
Publicis revenue slips in Q3
Canada fared better than some other markets, but it didn’t make up for losses in traditional spending, media and business transformation.
Publicis growth flat in Q2
Ongoing reduction of traditional advertising spend in North America offsets gains in other areas.
Publicis revenue continues to dip in Q1
The holding company expected a bumpy ride, but believes business transformation work will help right the ship.
The 2019 Agency Family Tree
A detailed look of what agencies the major players own and operate in the Canadian market.
MSL launches global influencer marketing service
MSL Fluency unites the agency’s various offerings under a single global service led by Rema Vasan.
Leo Burnett grows exec team as Judy John prepares exit
The agency’s leadership ranks are expanding as it transforms in step with Publicis Groupe.
Publicis Groupe reports lackluster Q4 growth
The holding co is committed to its “Power of One” model and investing in Sapient as it prepares for a “bumpy ride.”
Publicis brings Montreal agencies into one office
The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.
Publicis Groupe offers a first look at Marcel
The holding company demoed its much-hyped global collaboration platform and gave more details about its launch.
The 2018 Agency Family Tree
A breakdown of every major holding company’s assets and offerings in the Canadian market.
Campbell selects Publicis Groupe
Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.
Breaking down the Cannes Lions revamp
Changes to categories, different entry rules and new initiatives aim to increase competitiveness and reduce costs.
Fast Facts: March of the virtual employees
Publicis’ AI assistant Marcel caused a stir, but many companies expect investments like it to help keep talent.
