Articles Tagged ‘publicis’
Why agencies compete on price
Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.
Check it out: Home Depot reverses homelessness
The most recent spot in support of the retailer’s Orange Door Project tells a backstory.
Publicis Montreal president to join Metro
Alain Tadros will take over as VP of marketing for Quebec at one of his agency’s long-standing clients.
What happens when you recycle wrong
A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.
Brunet’s new (app)etite
This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.
Minute Maid focuses on the family
A new Canadian masterbrand platform is built on key moments, especially between parents and kids.
DQ’s Italian sandwich saga
The QSR teams up with a (kind of) real Nonna to launch its latest product.
Oikos dreams up a new campaign
The Danone brand goes after nightly cravings with a new product line.
Coca-Cola’s new ‘One Brand’ approach
A new global strategy that replaces “Open Happiness” will roll out in Canada next month.
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Publicis names Duncan Bruce Canadian CEO
Once again, the agency has a CEO dedicated to help capitalize on opportunities within Canada.
Advertising by the numbers
Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.
Publicis hires Max Valiquette
The agency’s new VP of strategic planning will lead the practice in the Toronto office.
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Nurun hires former Publicis Caribead CEO
Christophe Attele joins the agency as VP of client services in Montreal.
Up to the Minute: Loopmedia gets into content marketing
Plus: Tire brands pick new AORs, new SVPs at H+K and MSLGroup and more news you might have missed.
Zulu fills nine more desks
A series of hires comes in response to new work, and to bolster the Zulu Live social team.
