Articles Tagged ‘publicis’
Check it out: DQ goes epic
The brand launches its first movie-related marketing push in 20 years around the Jurassic World release.
Michael Murray joins Publicis
The agency’s new VP and creative director joins to lead work on Rogers after four months at SapientNitro.
Ubisoft and SickKids win big at the AToMiC Awards
The brands and their agencies Publicis and JWT took home top honours at last night’s award show.
AToMiC Awards: Getting in on the action
Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.
Weekend reading: Dairy Queen serves up 75 years
The iconic brand celebrates its sweet heritage, and uses product innovation to stay relevant in a crowded market.
P&G to consolidate agencies
The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.
Shopper Innovation Awards: Ubisoft brings live action to fans
To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.
Shopper Innovation Awards: Xbox reveals mysterious consoles
The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.
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SapientNitro expands its ranks
Nine new staff members have joined the agency to provide a more well-rounded creative offering to an expanding client base.
Up to the minute: DDB gets more milk
Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Gold: Ubisoft hacks a successful launch plan
“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.
Publicis approved to acquire Sapient
After months of regulatory hurdles, the $3.7 billion deal is expected to be finalized by the end of the week.
Publicis hits another snag in Sapient deal
The $3.7 billion deal remains up in the air as Publicis works to meet demands of U.S. regulators and government bodies.
Ubisoft picks BBR for entire portfolio
The Montreal agency picks up the account from Publicis based on its work for Assassin’s Creed and Far Cry 4.
