Articles Tagged ‘Purina’
![Final Bob[1][1]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2017/09/final-bob11-300x172.jpg?0c0bed)
The market for pet parents
Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.
Up to the Minute: BICOM gets new managing director
Plus, client wins for North Strategic and Kwittken, GroupM’s new CMO and more news you may have missed.
Who wins the ad popularity contest?
Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.
Throwback Thursday: strategy in 2007
For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.
Shopper Innovation Awards: CSR
Purina takes Gold for “Paws for the planet,” Loblaw wins Silver for its sustainable seafood initiative and Desjardins wins Bronze for encouraging fiscal responsibility.
Shopper Innovation Awards: Brand new!
Metro wins Gold, Wendy’s takes Silver and Friskies wins Bronze in the category that recognizes new product launches.
Shopper Innovation Awards: Custom retail
Holt Renfrew, Nestle Purina PetCare and P&G’s Euranuba brand win Gold, Silver and Bronze respectively.
Purina Cat Chow shows its ‘Cattitude’
The brand is refocusing its message with the launch of a new multi-platform campaign.
