Articles Tagged ‘Quick & Easy Room Makeover’

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AOY Gold: Leo Burnett’s winning vision

After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.

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How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.

IKEA Quick and Easy

Shopper Innovation Awards: Ikea teaches interior decorating

The retailer’s short TV episodes about room makeovers and innovative samples helped drive store visits and sales.