Articles Tagged ‘Rachel MacQueen’

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Air Miles prepares for takeoff with new agency roster

Broken Heart Love Affair will lead brand strategy, with Fuse Create, Media Experts and Ogilvy on experiential, media and PR.

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Air Miles gets real with collectors

Actual Canadians make the cut in ads that talk up the loyalty program’s new and evolving opportunities for rewards.

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Air Miles gets close with Tessa Virtue

The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.

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How Air Miles plans to win loyalty

The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.

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Check it out: When Secret Santa goes wrong

Air Miles helps out those less intuitive gift-givers.

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Air Miles finds its muse

By partnering with Live Nation on Stage Pass, the rewards program will offer music-based incentives to attract younger members.