Articles Tagged ‘raising the roof’
Raising the Roof turns cardboard signs into ads
A 25-foot castle and other creative focuses on big dreams to make homelessness more relateable.
2019 SIA Awards: Store-driving designs
Campaigns for Consonant Skincare, RGD, McDonald’s, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.
AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
CASSIES Bronze: Raising the Roof hits home
Leo Burnett and the organization took on the NIMBYs.
Strategy Awards 2016 shortlists: Part Two
We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Connection Strategy category.
Cannes 2016: Canada brings home seven Lions
A good showing in Radio and wins in Direct and Promo balance out Canadian work being shut out of other categories.
Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
AToMiC Awards: Made you look
Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.
2016 AToMiC Awards shortlist revealed
Take a look at the campaigns that stand out in advertising, media creativity, tech and content.
Cannes Contenders 2016: Campaigns creating buzz
From bees to banking, check out some of the campaigns that industry folks think will roar.
CASSIES Bronze: Raising the Roof humanizes homelessness
The non-profit campaign had homeless people read cruel tweets.
Read all about it: Rethink wins big at Extras
The agency takes home most awards from Newspapers Canada for the best in print advertising.
Guess who took top prize at the Facebook Studio Awards
Check out who represented Canada at the awards honouring creative work on the platform.
Shopper Innovation Awards: Raising the Roof hits the streets
The lowly donation box was re-imagined by creating life-sized ones that featured emotional images of actual homeless people.
Empowering the powerless
Raising the Roof’s new digital campaign looks to dispel stereotypes about the homeless by giving them a chance to answer mean tweets.
