Articles Tagged ‘RBC’

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Brand Finance reveals this year’s most valuable brands

The big banks and telcos still dominate the top 10 of the annual ranking.

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Big banks invest in AI development

RBC and Scotiabank have partnered with a new initiative to keep talent close to home.

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RBC looks beyond financial gain

A new global brand promise for the bank’s Wealth Management group shows the social impact of strong planning.

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RBC reboots ‘Someday’ with an Olympic touch

The bank is focusing on Canadians’ personal backstories in four new spots and tying the theme into the Rio games.

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Low-cost retailers see brand boost in weak economy

RBC topped Brand Finance’s list, with five banks in the top 10.

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RBC’s deeper dive into film

The brand’s marketing evolves with new doc spots featuring Team RBC golfers sharing the sport’s challenges.

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BrandZ unveils its top 100 list

Disruption and innovation are leading brand value, both in and outside of the tech category.

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How the banks are branching out

Why Canada’s established players are capitalizing on the startup space to innovate.

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How RBC brought its millennial series to life

Canada’s biggest bank went for entertainment over the hard sell with V Morgan is Dead.

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RBC celebrates easy travel

The latest campaign for its Avion rewards program focuses on the joy of paying for an ideal trip using points.

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RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

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RBC’s new holiday tradition

The bank helps navigate the sometimes awkward season with its new Christmas classic-inspired campaign.

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RBC’s retirement reality

The bank uses a reality TV-inspired webisode to target the Boomer crowd.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

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RBC looks for change

A new CSR initiative with Free the Children aims to help young Canadians bring their world-changing ideas to life.