Articles Tagged ‘RBC’

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RBC thanks parents

The bank looks to better reach students in a contest that celebrates the emotional support they receive during their education.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

SMF

Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.

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Social-savvy banks prove size doesn’t matter

Smaller players like Vancity are taking top spots in social media rankings because of their high engagement levels.

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Mary De Paoli heads to RBC

The Sun Life Financial CMO is moving on to RBC in a new role at the bank.

AC

Adrian Capobianco named Proximity president

Picking up the digital veteran is in line with the agency’s data-first approach.

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Match Marketing acquires Magnet Engagement Group

The deal is the latest in Match’s aggressive expansion plan over the past few years.

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BBDO Canada has a new chief strategic officer

Jeff McCrory will take on his new role after two years of leading integrated business for RBC at the agency.

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Privacy is dead. Long live mobile

Part two of JWT’s Trend Report finds Canadians are waiting for brands to catch up to mobile realities and privacy woes.

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Googling 2015

Want to stay ahead of the creative game this year? Google’s Mike Halminen lays out where the industry is going.

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Grip names managing director

John Miller has been promoted as the agency looks to continue its growth and attract new business.

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Inside RBC’s holiday plans

The gift-vertising trend continues: To promote its rewards program, the bank dished out a massive snowman and a garage full of presents.

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Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

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Holiday shopping, by the numbers

A picture of the habits of a Canadian holiday shopper in 2014.

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Proximity wins new business

The agency picks up the Queen’s School of Business account and extra work for Mercedes-Benz and RBC.