Articles Tagged ‘RBC’

Spring Money-Out 2013 March 4 – May 10

Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

Tangerine

Tangerine shows who’s boss in digital

What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.

25 years of Next Big Things

Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.

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Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

Debit’s mobile evolution

Brush up on the latest mobile payment tech and how it’s bringing us closer to a cashless society.

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Low awareness for WorldPride sponsors: study

Only 17% of the population could name a sponsor for this year’s celebration in Toronto, with TD coming out on top.

SharonMacLeod

Sharon MacLeod named a Catalyst champion

The Unilever VP nabbed the honour for her work with Dove and the brand’s Women’s Interactive Network.

rbc

RBC parodies film trailers

The first-time homebuyer campaign promotes a fictional movie.

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ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.

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Shopper Innovation Awards: Out-of-the-box retail

RBC takes the Gold for its new retail format, Walmart wins Silver for its Outdoor Living Centre and Sobeys takes Bronze for its Moodie Foodie app.

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RBC promotes grassroots hockey

The financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.

Partner Rona-A

Stops, starts and changes; Rona eyes smaller stores

Grand & Toy unfolds a Boomerang Box; Canadian fashion retailers finally join the e-commerce game; and Loblaw makes deep cuts as it struggles to shore up its bottom line.

ING Cafe

Banks want to be where the customers are

Financial institutions are increasingly taking a page from traditional retailers in how they communicate to consumers at the storefront level.

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RBC says it’s time to care

The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.

Jim Little Photo

Shaw appoints Jim Little as CMO

The former chief brand and communications officer at RBC takes on the role effective April 26.